PROCESS
Gauresa
Audiovisual production using generative AI for Galuresa’s electricity and gas social media campaign, comprising three spots: Chainsaw, Clown, and Possessed Girl. My work focused on the audiovisual direction and execution of the pieces, including character casting, art direction, atmosphere creation, shot generation, and ensuring visual consistency across the different spots. AI was integrated as a production tool within a broader process encompassing direction, editing, sound design, and post-production, with the aim of maintaining creative control over the final result and reinforcing the campaign's blend of humor and horror. Role: Audiovisual direction, generative AI, editing, sound, and post-production. Tools: Generative image and video AI, After Effects, and editing/post-production software. Creative concept: Sonia Barros and Samuel Vázquez / 300 kilos. Graphic design: Araceli Sánchez.